Kings Heath Private Clinic's Pro Zero-Max is an advanced whitening formula that utilises one of the newest and most effective non-peroxide oxidising agents. Once in contact with the teeth it is activated by exposure to a measured, cool blue light frequency, the formula then releases its oxygenated properties and cleaning agents. This creates pressure and pushes the oxygen deep into the core of the tooth (called the dentin layer) and begins to oxidise the molecules that causes the tooth surface to appear yellow, dark and stained in colour – this restores the teeth back to their natural white appearance. The beauty of this advanced formula is that all of this is achieved without any damage to the tooth structure and enamel, and without any pain or sensitivity being experienced – unlike most peroxide-based tooth whitening products and procedures.

We use the most UpToDate Blue light System to give control of Teeth Whiting to the exact time needed to complete your treatment

Peroxide-Free, Client Self-Use Teeth Whitening is a completely safe, cosmetic retail area which offers fast, safe results with no damage to the tooth structure. White&Co systems and products are designed with safety and diligence and operate completely in line with all laws/regulations and are not a dental procedure. White&Co products are covered by the European Council Directive on Cosmetic Products 2011/84 EU.